Global payments provider Blackhawk Network announced its acquisition of Rybbon, a digital rewards platform based in Kozhikode, with office in Washington DC, US. Rybbon has over 1,100 customers on the rewards platform, managing over 50,000 campaigns that have delivered rewards to recipients in 160 countries.
Digital platform
By joining with Blackhawk, Rybbon can now expand its reach and choice for recipients.
“Amid increasing demand for digital rewards and streamlined operational efficiency, an integrated rewards platform like Rybbon can drive results and save program administrators time,” said Jeff Haughton, SVP, Incentives, Corporate Development & Strategy at Blackhawk Network.
Centre of Excellence (CoE)
Rybbon’s India Centre of Excellence (CoE) based out of Calicut will play a critical role in building high-quality software based on modern cloud computing technologies to cater to the growing needs of global customers. The platform can be leveraged for marketing rewards, survey-taking incentives, employee rewards and holiday recognition, and is ripe for introduction into other widely used platforms, namely video communications platforms, remote workforce collaboration tools, enterprise HR systems and more, said a press statement from the startup.
The solution offers a variety of digital prepaid and gift card rewards, which have been shown to be effective incentives for driving loyalty and motivation, the press statement added. Rybbon’s guided integrations and templates makes launching and managing rewards programs fast and simple. For international rewards recipients, users specify a reward value and each recipient’s reward choices are systemically curated based on their country, currency and applicable regulations.
Management
The Rybbon team in Kozhikode will continue to shape the digital rewards management platform for customers and partners worldwide. It will also focus on hiring top talent across a broad set of technology, product and project management disciplines and experience levels. Blackhawk’s first Strategic Development Centre was launched in Bengaluru in 2019. With Rybbon’s acquisition, Kozhikode serves as the base for Blackhawk’s second CoE and further enhances the company’s ability to serve its customers.
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