Darjinc, a risky decision that soon turned into a lifetime achievement has made her go famous for her creativity. Let’s spare a few minutes to know more about the journey of Prashansa Gupta
Natural resources ignored
Natural resources are frequently overlooked and undervalued as urbanization and modernism dominate the best aspects of society and the economy. Nonetheless, some people work hard to develop the available resources to generate a variety of opportunities crucial to the community’s growth. One such exceptional persona is Prashansa Gupta, the founder of ‘Darjinc’.
Darjinc is a tech-based startup handling many subsidiaries based in Darjeeling in West Bengal.
The multiple subsidiaries focus on the different aspects of developing essential resources of the hill town. To support the aspiring entrepreneurs in Darjeeling and guide them to properly plan everything, from raising and investing funds to executing exceptional business plans, the company came up with ‘Den’, one of the most flourishing subsidiaries managed by Darjinc.
The other subsidiaries include Jhola, a concierge service company backed by an exceptionally skilled and professional team, and Bajaar, a company that offers authentic products from Darjeeling produced with the help and guidance of local vendors. Through their subsidiary company Bajaar, Prashansa has initiated a drive for several NGOs and other organizations to collectively create a wide range of products that represent the culture of Darjeeling.
What was the basic idea behind the company?
She had always imagined building a community hub that would showcase the region’s resourcefulness and serve as a window into Darjeeling’s customs. Prashansa has persistently held onto the notion of starting a company that focuses on providing services to tourists.
The hill town is best known for its tea, timber, and tourism, so the company decided to focus on these aspects and the development of other resources of the place. Through the company, she has placed a lot of value on the city’s youth and their problems, since these people believed in fewer chances of growth in the rural areas and hence ran away to metropolitan cities.
The visions for a better future
The company’s foremost motto is to highlight the native resources and provide services that highly possess the essence of the beautiful place. With the vision to launch products and services that are indigenous to the place, the company serves as a one-stop solution or more like a dazzling copy of the resourceful beauty.
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