Determination is the key to success for Dr Shampa Sahay from Greater Noida, who has taken up new challenges and in her latest venture that started 3 months back, she is earning over Rs 1 lakh by selling ‘Ready to Prepare Gravy’ packets. Let’s read about the journey of this woman entrepreneur.
What is ‘Ready to Eat Gravy’?
Indian traditional cooking is one of most the precious treasure of India, but unfortunately it needs lots of expertise and very long preparation time. Cooksafari has developed “Ready to Prepare Gravy’ packet, which makes traditional cooking easy and now anyone can cook mouth-watering fresh food in very less time.
Cooksafari makes fresh curry, which is prepared with fresh ingredients, without adding any preservative or chemicals. In this gravy fresh protein (paneer/chicken/vegetables/Dal etc) has to be addedalongwith salt (as per taste) and within 7-8 minutes fresh food becomes ready.
In this process no cooking skills are required and the process is absolutely hassle-free. This product simplifies, cumbersome traditional cooking process and saves time and energy.As the process of making food with Cooksafari gravy is very simple and people gets authentic food easily, it encourageshabit of home cooking innew generation also.
How Gravy is processed?
Shampa told Chalgenius that Cooksafari prepares their products in kitchen and not in factory and love is the secret ingredients.
Cooksafari team is very particular in selection of their ingredients and they always use high quality raw materials. There is a team of farmers, who cultivate good quality raw materials for their gravy. Once the raw ingredients reach from farm to Cooksafari manufacturing unit, they are processed hygienically with use of RO water in a very clean environment. Products are preserved with Indian natural traditional techniques and no artificial techniques or chemicals are used to enhance the shelf life. Thus,cooksafaricurries are as fresh as your homemade meal. Only goal of cooksafari is to serve quality products to their customers. When the product reaches to plate of our customers, they should get feel of home-made food.
Whom it will help (Target Audience)
As the Cooksafari products are fresh and easy to prepare, it is helpful for both house- holds as well as professional kitchen owners.
For House-holds- As Indian cooking needs lot of preparation time and mostly people are working so they hardly get time for cooking. Generally, now a days, due to time constraints people are usually dependent on house helps or outside food. With Cooksafari gravy, people will be able to cook variety of fresh food for themselves. This will become a big ease for working individuals, elderly persons who stay alone or for those who stay alone outside for job. Now, Cooksafari has launched their products in Delhi NCR region and they have a plan to spread it India as a whole.
For professional Kitchens- People who run professional kitchens like cloud kitchens, food joints, canteens or resorts are highly dependent on skilled man power. This product reduces their dependency and becomes big help for them. Cooksafari has got a big range of products for professional kitchen and they are helping professional kitchens with “No Cook No Chef” model.
Shampa’s story started in 2010. She is a microbiologist and has done her PhD from FRI, Dehradun. She was having an established carrier and she was working with a University as asst. Professor.But all of a sudden, a twist came in her life and she had to quit her job due to some severe family problems.
She was a passionate cook and then she thought why not to give cooking classes. It was very difficult for her because switching over her carrier from microbiologist to a cooking tutor was not easy. But she took this decision and started her cooking class. In a span of three and a half years she had over 5,000 students.
She got the Best Startup Product of Uttar Pradesh award by UP Government in UPStart Conclave. Recently, her projected has also been supported by central government.
Business in last 3 months
Cooksafari launched its product in B2C segment in December 2020 in Delhi-NCR region. Product is available online (https://shop.cooksafari.co.in/ ) and also in the selected outlets. Just click on the link for customer’s feedback. https://youtu.be/_zy6lzIWwgY
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