At a time when farming has been costly due to increase in the cost of production coupled with climate change, a start-up from Indore has been helping farmers to earn better revenue. Spare a few minutes to know more about the start-up.
Traditional methods of farming
The farmers in India have been relying on traditional methods, local market dynamics and increasing weather unpredictability for the past several generations.
The price of agriculture has risen consistently over the years, which has hit their pockets massively. To tackle such issues and seeing an opportunity, an Indore-based agri-tech start-up called Gramophone started working to provide a solution to farmers that would help them.
Gramaphone working for the farmers
Launched in 2016, Gramophone strives to create a difference in farming by offering data-led agronomy intelligence, technology solutions to the farmers which enable the purchase of the right kind of agri-input leading to higher yields.
The company empowers farming decision-makers with knowledge, making farming scientific, data-driven, and intelligent. Now a farmer can buy Agri inputs, get access to knowledge and sell the produce on a single platform. The full-stack approach makes their life better. Through its Krishi Mitra app, it serves as the point of access for farmers and offers them agri-advice on crops, soil, weather etc.
Eight lakh farmers benefitted
Over 8 lakh farmers are associated with Gramophone which is a testimony of that. Tech Solutions and Farmer-Centric Approach Gramophone’s end-to-end tech solutions and farmer-centric approach has made lakhs of farmers save more, grow better in the last five years.
Gramophone has an experienced team of more than 350 agri-experts, spread across Madhya Pradesh and Rajasthan. Farmers can connect with the experts via methods including the Gramophone App (multilingual app), Gram Uday Centres (fulfillment centres), Gram Salah (call centre) and field representatives (onsite agronomists).
Farmers centric approach
Tech Solutions And Farmer-Centric Approach Gramophone’s end-to-end tech solutions and farmer-centric approach has made lakhs of farmers save more, grow better in the last five years.
Farmers get answers to their queries in their own language, buy agri-input products along with free home delivery. Till date, the agri-experts have resolved more than 3 million farmer queries, a milestone in itself.
The start-up’s strong delivery network enables it to create an effective end-to-end and close farmer connection. It has delivered agricultural inputs to farmers in more than 25,000 villages of Madhya Pradesh and Rajasthan, and are planning to expand to other states like Chhattisgarh, Maharashtra and Uttar Pradesh.
The start-up also has a strong inventory, order, cash, and reporting platform built in-house, customised for agriculture. It also intends to partner with NBFCs and other lending institutions to facilitate credit to the farming ecosystem.
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