Kolkata-based e-mobility startup Motovolt is targeting urban and rural areas across India with affordable and sustainable commuting options.
Tushar Choudhary during his visit to China had observed how that country had adopted e-mobility solutions.
Back home, the ex-co-founder of publicly listed Himadri Speciality Chemicals saw how the poor struggled with commuting, often carrying goods over large distances on bicycles.
This left Tushar convinced that nothing would work better to solve the last-mile problem in India than the ubiquitous bicycle. In December 2019, he founded Motovolt with one aim: to build e-cycles that work for the entire Indian population and change the way they commute.
Kolkata-based Motovolt operates in the segment of electric bikes and two-wheelers that run under 25 kmph and consume less than 250W power.
The startup aims to cover the untapped market in urban and rural areas across India by providing affordable and sustainable commute options.
“We built Motovolt with the mission to develop and design smart e-mobility solutions that positively impact lives across communities and contribute towards a sustainable future, ” Tushar says.
How its helpful?
The founder says everyone is aware that e-mobility is the future, but solutions need to be available to the common man for mass adoption in a country like India. The startup offers a range of e-cycles suited for use in urban, sub-urban, and rural settings. “Motovolt’s affordable e-mobility solutions offer the latest technology and features,” he says.
Range of products
The startup has launched six products with 45+ variants: Hum (India’s first multi-utility e-cycle), ICE (a foldable e-cycle), Kivo (for the urban commuter), Kivo Easy (another e-cycle), Kivo 24 (with a 24-inch wheel for a comfortable ride), and URBN (a smart e-bike that does not need a license or registration since the top speed is capped at 25 km per hour).
Price of e-cycle
The e-cycle range is priced between Rs 28,400 and Rs 43,000, while the e-bikes are priced between Rs 49,999 and Rs 55,000. The founder says that despite 90% Indians using bicycles, two-wheelers, or public transportation for local commuting, e-bikes don’t seem to be an option “because of Indian roads”.
The entrepreneur says that there is a huge gap as far as affordable and sturdy e-bikes are concerned despite the many players trying to tap the electric two-wheeler market.
Tushar says URBN is a next-gen smart e-bike designed for the Indian market. “The zero-emissions e-bike represents the aspirations and confidence of the modern Indian youth. The fact that it doesn’t require any licence/registration and comes with a host of features makes it the ideal choice for today’s generation,” He further adds that they are witnessing high double-digit growth in their business.
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