With an aim to serve farm fresh food to people and increase livelihood of farmers, a start-up launched by an entrepreneur at Sonepat in Haryana has turned out to be 5 crore venture in 3 years. Want to know more about it. Spare a few minutes in reading the article.
Vijay Pal who hails from Bhind in Madhya Pradesh has worn many hates. He has worked in reputed multinational companies like kraft Heinz and Vishal mega mart, India’s largest Fashion-led hypermarket chain, before starting his own business in Goa. After gaining considerable experience in business, he decided to start his own venture.
The 42-years says that he started his journey from Kraft Heinz, the multinational company known for its food and beverages after completing his M.tech from Karnal in Haryana, “I took up the first job in Kraft Heinz in 2005 in Aligarh where I worked for two years. It was quite enriching journey where I learnt a lot about working in a big company,” he says.
Shifted to Goa
After working for two years, I decided to pursue an MBA and took admission at FORE School of Management in New Delhi. It was a two-year course, “After completing the course, I got a placement at Vishal mega mart in 2010. I was sent to Goa as store manager. I performed well and it was a top performing store. I worked there for two years. I decided to start something of my own,” he says while taking a trip down the memory lane.
Opened up Delivery Corner
In 2012, he opened up the chain of grocery items with the name Delivery Corner in Goa, “We started from a very small space of 100 sq ft where we used to deliver grocery items to households in Goa. The business really turned out well and opened up five stores in the next few years. The largest store was around 4000 sq ft. We used to deliver food items in Goa. But the business needed lot of investment for opening up new stores. I also found that delivery stores were not paying much attention to the farm fresh fruits and vegetables. I realized an opportunity and decided to shift to Sonepat in Haryana,” he says.
Started Brown soil agro in 2018
In 2018, he started Brown soil agro private limited to deliver farm fresh fruit and vegetables to Delhi and NCR region. The brand name is Kiranamonk. He felt that farmers would also be benefitted due to direct procurement, “We procure directly from farmers, and have our warehouses where the good are stored before being delivered to different retail stores and consumes in Delhi and NCR region. We also got incubated at IIM-Kashipur and got a grant of Rs 22 lakhs. At present, we are working with 500 farmers in Haryana but plans are afoot to expand and work with other farmers in the country. We are also encouraging farmers to grow more varieties to increase their income,” said Chetna, his wife who is also one of the three directors of the start-up.
Achieves 5 crore turnover
The company has achieved an annual turnover of Rs 5 crore in the last fiscal year. It is also working with 100 grocery stores and over 5000 customers. The start-up uses e-rickshaws for delivery to ensure low cost of transport and also save environment. The orders can be made on app and calls. For further details click here: https://kiranamonk.com/
Advice for budding entrepreneurs
His advice for budding entrepreneurs: Always look for opportunities in life, Never give up and success will surely come.
Well said, Indeed!
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