When building immunity is gaining importance due to the Covid pandemic, an engineer from Hisar is earning Rs 18-20 lakh per year by making organic, healthy and nutritious cookies from bajra and other millets. Spare a few minutes to know more his laudable start-up..
27-year old Mohit Jakhar from Hisar in Haryana initially did some routine jobs but it fetched him very less earning.
Hailing from Haryana, he was able to identify the potential of local and nutritious but underutilized traditional millet crops.
Mohit shared his business ideas with many bakery owners for making cookies for him and talked to printing press for marketing and advertising.
Incubated at National Institute of Agricultural Marketing, Swasth Pariwar Biotech was formally launched in 2018.
The products are sold under the brand name of ‘Wonder Choice’ and with the tagline – taste that you wonder. “Ministry of Agriculture for Farmers’ Welfare awarded us Rs 5 lakh for the ideation and initial stage of our start-up,” Mohit told chalgenius.com.
The business process
“We procure the millets directly from local farmers. There are 5 to 10 such farmers and remaining millets are grown on 50 acres of our own farm. These are manufactured at the company’s unit in Arya Nagar in Hisar. We manufacture cookies, biscuits and snacks from bajra, maize, jowar, chana, sesame, oats and multigrain.
Products are popular
Our products are very popular in local markets of Haryana. Apart from Haryana, we supply millet cookies to Punjab, Himachal Pradesh, Uttar Pradesh, Chattisgarh and Bihar. We plan to sell our products in Delhi and other states of north India,” said Mohit.
Despite receiving offers from China, Australia and Thailand, Mohit wants to cater to the Indian market first before venturing out of the country.
Speciality of ‘Wonder Choice’ cookies
The cookies that are available in markets have transfats, maida and other salts that are harmful to health and cause obesity and diabetes.
However, cookies made from millets are nutritious, can be easily digested and affordable. Being 100% gluten-free these cookies are particular helpful for people who are allergenic towards gluten. In bajra, the complex carbohydrates release energy slowly so one feels fuller for a long time and thus serves as a perfect weight-loss diet. Along with this, bajra has a high nutritional value and iron content.
How to order?
In order to place an order, one simply needs to dial 9996899539. Orders are supplied across the country through distributors. Online marketing companies including Amazon and Flipkart .
Get in touch
Director, Swasth Pariwar Biotech
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