These three youngsters from Gurugram use electric carts to deliver fresh fruits & vegetables at your doorstep

With an aim to deliver fresh fruits and vegetables in modern electric carts at the doorsteps with handpicking facilities, three youngsters left their jobs to set up WheatRoot in Gurugram four months back and are earning a monthly revenue of Rs 5 lakh…
Just spare a few minutes to laud their initiative…

The motivation behind it

23-year old Mayank Gupta was touched by the struggle vendors have to face on daily basis even though street vending has gained immense importance. The three friends conceived the idea to connect street vending concept with doorstep delivery wherein people have to just inform their need and the vendor would reach the doorstep enabling the customer to hand-pick his/her products. Thus, the vendors, customers and farmers have been brought under a single umbrella by solving the problems of all. “We are on a quest to digitalise the old street vending format of the century, from hand-drawn carts to our modern electric urban carts and bridge the gap between farmer, seller and consumer,” Mayank told Chalgenius.

The founders

Mayank said that the two other co-founders ~ Gopesh and Neeraj, both aged 22 and hailing from Haryana and Rajasthan respectively ~ were his batch mates and are petroleum graduates. All worked in reputed MNCs for two to three months before resigning to set up their own start-up. The trio wanted to start their venture in April but Covid delayed it by three months and it was finally registered in October 2020.

About WheatRoot

“The advent of smart technology has enabled humans to view and experience things that were once considered unattainable. From food blogs to food delivery apps, the world has come a long way in terms of catering to the primitive human need for food. There’s a variety of options available for getting cooked food delivered but very few options when it comes to fresh fruits and vegetables delivery. Although there are a very few organizations that deliver fruits and vegetables online, customers don’t get the choice to select. They have to be satisfied with the products that are delivered to them. This is where we come in,” he said.


WheatRoot mission is to build a fruits and vegetables delivery system that is convenient, cheaper and customer friendly.

Working model

Since inception, WheatRoot has successfully digitalized the traditional fruit and vegetable shopping method by employing several manned electric carts to replace the hand-driven carts. This will ensure higher sales on the seller end, as well as provide a seamless buying experience on the customer end. “Unlike other grocery delivery apps, at WheatRoot, we strive to make your lives a touch easier and healthier by giving you the liberty to hand-select fruits and vegetables at a place, and time, of your convenience. With our same-day doorstep delivery service and the finest quality produce available at fixed prices, you won’t ever have to worry about shopping from the market (or negotiating with your local vendor!). A person just needs to whatsapp their requirement at 8800447815,” Gopesh told Chalgenius.

Present and future

Currently, WheatRoot operates two carts on pilot basis in Gurugram. Plans are afoot to have at least 200 vendors within a year and generate revenue amounting to Rs 2.4 crore on monthly basis.

Get in touch

Mayank Gupta

Keywords: chalgenius, start-ups, atmanirbhar bharat, vocalforlocal, food cart, Gurguram, WheatRoot, delivery.
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