Farming and Agriculture

Puresh milk winning hearts and markets during lockdown in Ranchi

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The pandemic has no doubt crushed several businesses across the globe but it has also come with a silver lining for several start-ups who have made use of the crisis to accelerate their business. One such start-up is Puresh milk from Ranchi in Jharkhand. Their revenues have doubled. Want to know how? Scroll down.

Puresh milk witnesses massive growth

Puresh mik, a start-up based at Ranchi in Jharkhand, who has been into the business of supplying farm fresh organic cow milk and milk products have witnessed a massive growth since the middle of March when the lockdown was announced due to coronavirus outbreak.

Mission is to provide fresh cow milk and create employment

Puresh milk was founded by Aditya Kumar and Manish Piyush, two former employees of TATA group in 2019 after realising that the state was grappling with a severe shortage of milk along with adulteration issues, “We both were working with MNC’s for quite a long time and having a decent income. But we realized that people of Jharkhand were facing huge shortage of milk,” says Manish Piyush, founder of Puresh milk to Chalgenius.

Solves problem of adulteration

Besides, he says, adulteration was a major issue in Jharkhand and people were not getting fresh milk despite being ready to pay for it, “We found that it was difficult to get fresh milk even for our children in household. We decided to quit our well-paid jobs and took up a mission of providing fresh cow milk and create livelihood for local youths.”

Puresh milk becomes a hit

Puresh milk has already started to win the hearts of the customers with its quality supply of pure cow milk and milk products. The products have been well-received by the customers and mouth publicity has been helping the start-up to add fresh customers every day.

Impressive growth during lockdown

“We have almost doubled our revenues since the outbreak of pandemic. We are right now catering to 750 customers from 500 per day that was in March. We are now selling 900 litres of milk and milk products from 550 litres before the outbreak,” told Aditya to Chalgenius.

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Capturing market despite items being expensive

“We have witnessed the growth despite our products being costlier than our competitors. Our milk costs Rs 60 per litre, Rs 400 per kg for paneer and Rs 1000 for ghee. Our gulab jamun costs Rs 20 per piece,” said Manish to Chalgenius.

“We have never received any complaints of our products and all our items are prepared at our farm on the outskirts of Ranchi. We have 40 staff members who make household deliveries of cow milk every morning. We supply milk in packed glass bottles to avoid use of harmful and chemical laced plastic,” he said adding that they are soon expanding in Hazaribagh and Ramgarh in Jharkhand.

Subscription model

Puresh milk works on the subscription model and the bookings are made through app, phone call and whatsapp. Customers are free to cancel their orders a few hours prior to the delivery. The start-up has been incubated at Atal Bihari Vajpayee Innovation Lab by Jharkhand government who has been doing commendable job to promote start-ups across Jharkhand and create more entrepreneurs.

Get in touch!

Puresh daily foods Pvt Limited
9297777440

Go to Puresh daily foods website

Keywords: Puresh Milk, fresh milk, Chalgenius, Ranchi, Jharkhand

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