Beverages brand Lahori is going to achieve Rs 250 crore gross revenue in FY22 and plans to reach Rs 1,000 crore in the next three years. Spare a few minutes to know more about the initiative.
Desi drinks becomes popular
Founded by three cousins – Saurabh Munjal, Saurabh Bhutna and Nikhil Doda – in 2017, Archian Foods was started with a vision to introduce better-tasting, category-defining ‘desi’ drinks in India, targeting both rural and urban markets.
Realising that there are hardly any organised players in the homegrown/desi drink segment, barring the top two to three players, the Mohali-based startup launched its brand Lahori.
The curated range of beverages that claim to be packed with natural ingredients is available in four ready-to-drink variants – Zeera, Nimboo, Kacha Aam, and Shikanji.
The Start
Nikhil Doda and his family have homegrown culinary skills. Nikhil has always tried to experiment with drinks made from the ingredients at home – spices available in the kitchen.
In one such instance, he got Saurabh Munjal and Saurabh Bhutna to taste the Zeera drink, and they thought that it definitely had the potential to be sold commercially. The three got together and started operations on a small scale in 2017.
Get connected to Lahori
The trio started with a capacity of producing about 96,000 bottles a day. Currently, the startup has the manufacturing capability of making 1.2 million bottles a day.
The state-of-the-art manufacturing unit is fully-automated, spread across 160 thousand sq ft in Roopnagar, Punjab where almost 1.2 million bottles are packed daily.
Munjal states that in about two to three months that they will double the capacity to 2.5 million bottles/day.
The team
With an overall team size of 300 members, Saurabh Munjal looks at overall strategy, along with working on branding and marketing functions. Nikhil (COO) looks after product, R&D, and distribution strategies, and also oversees the sales teams.
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