Nazia Ali was living a comfortable life along with her husband Zahid akhtar in Delhi till a few years ago. The couple earned a decent income and life went off well. But Nazia always wanted to go back to her roots in Odisha and stay among her own people. When she shared her idea with Zahid, he immediately agreed.
The duo returned to Odisha in 2014 and settled in Bhubaneswar, the state capital. While Zahid became busy in his business, Nazia decided to do something of her own.
Soon, she discovered that Chinese gift items were flooding the market while local artisans were starving. Upset over the condition of the rural artisans, she decided to do something for them. The 36-year-old came up with lovely obsessionz to promote local handicraft items and sell them as gift items to corporate clients in 2016, “I was particularly upset to see the pathetic condition of the local handicraft artisans who were starving for customers due to the lack of proper market. I decided to connect them with the market and use their products as gift items,” says the young woman entrepreneur.
She was correct in guessing a business opportunity here. Soon, she approached the corporate and pursued them to buy tribal art, dokra and pattachitra(scroll paintings) that are the pride of Odisha, “We also began gifting plants with terracotta pots with an aim to create awareness on environment,” she added.
Her business began to grow and now she makes monthly revenue of Rs 1 lakh and has Adani group, Indian oil and Bhubaneswar golf club among others as her clients. Nazia has a shop in Patiya area of Bhubaneswar while she also makes online sales. Their start-up is recognized by Start-up Odisha.
Why Lovely ObsessionZ?
It is because they are trying to save the local art and also the prices are lower than their competitors.
Founder, Lovely ObsessionZ
Phone: +91 8598880537/9861922441,
Keywords: Lovely Obsessionz, handicraft, Bhubaneswar, Odisha, corporate.
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