Two youths from Bhubaneswar were upset by the mass felling of trees followed by their excessive commercial use. They thought that it was necessary to change the mindset of the people, particularly the children, to create awareness on environment.
Alok Kumar Gupta (28) and Tarini Sen Barik(36) struck upon an idea. The duo decided to make pencils by recycling the newspapers to prevent the wastage of wood and also to drive home the point about the importance of environment among students, “The excessive felling of trees has a mind numbing impact on environment. The climatic conditions have already changed and water level is also dwindling. We realised that children has to be made aware about the importance of green environment. We thought to start the awareness drive by making plantable pencils,” says Alok while sitting at his office in Bhubaneswar.
They have named their brand as Mudbuzz and their company is Ignited Products LLP. Their start-up is recognized by Start-up Odisha.
They have tied-up with local rag pickers from whom they collect the newspapers and hand it over to Self-Help Groups (SHGs) run by women where the lead is inserted into the rolled newspapers and made into pencils.
But this is not at all. They have also used gelatine capsules at the back of the pencils where the seeds of ten varieties like brinjal, lady finger among others have been inserted, “The seeds can be sown and planted. The goal is to inculcate the habits of growing plants among children.”
Apart from pencils, the company is also manufacturing plantable pens and other handicraft items.
Their products are already a hit and around 3.5 lakh pens and pencils have been sold since starting their operations in December 2019.
It is because their products are not only environment friendly but the prices are at par with ordinary pens and pencils.
Tarini Sen Barik and Alok Kumar Gupta,
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