Sekuru Asha, a homemaker from Andhra Pradesh, runs Tanvi Naturals, a company that sells natural and homemade baby and mother products. Her journey has been marked with many hardships, and never give up attitude. Spare a few minutes to know more about her journey.
Lost father early
Sekuru Asha from Andhra Pradesh lost her father at the age of 5 and was raised by her mother and grandmother. Her grandmother also died when she was just 15.
The 25-year-old girl who resides at Guntur managed to complete her Bachelors in Sociology from an open university, and took up the role of a counsellor. Financial hardships burdened her even after marriage. She got married and gave birth to a premature baby.
“My family wanted me to deliver a healthy baby the natural way. Before delivery, we used natural products like turmeric to ensure the baby’s health. After her birth, we started using chemical laden powders, oils, and moisturisers,” she says while taking a trip down the memory lane.
When rashes began to appear on her baby’s skin, Asha was finally made privy to the effects of chemical products. She sought help from her husband’s grandmother and his brother who was an Ayurvedic doctor. She also took notes from the ancient recipes of skincare from her grandmother.
Course for the child
Asha also pursued a course in naturopathy and Ayurvedic cosmetics. The first products she assembled after completing her course were almond extract oil and ubtan powder. “They did wonders for my baby’s skin. I told some friends to use the products as well. They all were happy about this unique and helpful product which became my inspiration to discover more,” she says.
Start of the company
This led to the start of Tanvi Naturals in 2015, a year after the birth of her daughter baby Tanvi, “There is an age-old tradition in Indian households that if a family is facing any financial troubles, they accuse the new born baby for bringing bad luck. I heard similar jibes from the people around me. That’s why I named my venture ‘Tanvi’. Now I’m the mother of two babies with the same name,” she smiles.
From Rs 200 to Rs 25 lakh
“My investment to make ubtan powder was just Rs 200. Initially, my focus was just baby products. But several mothers contacted me for items to reduce postpartum hair fall and skin issues. This made me step into ‘mommy’ products too,” she says.
Her business received a sudden outpour of love in 2019 when a newspaper reported on the brand. Social media was a boon to the newbie entrepreneur, and most of the sales happened there.
The major ingredients used in all Tanvi’s products are dried flowers, herbs and natural oils. Asha’s mother, who is her constant support system, takes care of the manufacturing unit in Guntur. The company has six other employees.
The star products of Tanvi Naturals are almond extract oil, baby hair oil, kajal, almond butter, lip balm, dark circle remover oil, and revitalising hair oil. There are more than 40 products on their website.
Orders from abroad
Asha says that most of her orders come from non-resident Indians living in the US, UK and many Gulf countries. The entrepreneur hopes to expand her business to Amazon and also conduct workshops for women who are stepping into ventures like these.
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