Unwavering determination and resoluteness define Jasmeet Kaur, a young woman entrepreneur from Delhi who has fought every battle of her life fearlessly and has always emerged as a winner…Spare a few minutes to know more about her life.
Expertise in various fields
Ms. Jasmeet Kaur, a successful businesswoman with expertise in corporate travel, education, and e-commerce leads the education vertical for the MKOV group.
She has started and established the online discount channel theunicash.com
Her skills helped to grow business
It’s been more than ten years since she is working as CEO for MKOV and her operational skills have helped their travel business to grow more than 40% year on year.
They have stirred through many challenges. The biggest challenge which is still going is the acid test for the travel industry. Her endurance, presence, resilience, and long-term vision helped the company sail through this storm. She leads the company from a front and motivated team, her leadership, and agility helped her to be connected with partners and kept the engine running.
Passion for travel and tourism
Born and brought up in an upper-middle-class family in Delhi, the young entrepreneur completed her graduation from Delhi University in 2003, “Soon after the completion of my graduation, I enrolled myself for a travel and tourism course from Kuoni Academy in Delhi. It helped me a lot to understand the basics of the tourism sector as I was passionate about it and wanted to create a niche for myself in that field,” she says while taking a trip down the memory lane.
Bagged the job
It was her passion and dedication towards the course that helped her to bag her first placement in SOTC, a prestigious name in the tourism sector, “I got my first job in SOTC and became a confirmed employee within the next six months. I used to make customized packages for International passengers.”
In 2007, Jasmeet joined another tourism firm, SURV Worldwide in Delhi led by an entrepreneur, Ravi Saxena, and his two other business partners.
Started MKOV in 2009
In 2009, she along with Ravi Saxena and a few more started their own travel and tourism company My Kind of Vacations private limited (MKOV).
Jasmeet became the Chief Executive Officer (CEO) of the company that was based out of Delhi, “The business was growing pretty well and the clients were happy with our services. We achieved another milestone in 2014 when we got the franchisee of the Canada-based travel management company, UNIGLOBE,” she says with a proud smile on her face.
“The business was so successful that it gave us time to diversify into other businesses. We started a pre-school at Noida in 2019. We also run an e-commerce website www.theunicash.com which is a cashback site.”
Covid hit badly
She concedes that Covid has hit her travel business hard but the pre-school and e-commerce business has ensured a steady sail, “We are already conducting online classes for children and the e-commerce site has also been doing well. It is the hard work of the team and the timely decisions to diversify into other business that has ensured that we survived the blow from the tourism sector.”
Jasmeet accepted that the sole dependency on tourism would have been difficult during the pandemic when the sector virtually crushed devouring livelihood millions of people depended on it. But it was her timely action and diversification in other sectors that helped her to come out successful during the pandemic.
Besides, her company has also done seed funding in 7-8 start-ups.
Life has challenges
Her advice to budding entrepreneurs: Life comes with its own set of challenges. But the person who believes in his dreams is the one who succeeds. Challenges are dwarf before an individual sleeps and awakes with his/her dreams.
She is well-traveled and keeps herself updated on the latest in their business. Her timely read and strategic thinking helped them take decisions to invest in growing new verticals.
Invested in technology
They have invested in technology and are collaborating for making their business digital. They creatively used social media platforms to reach their customers and partners and have grown organically with effective use of limited resources.
She has won many awards and represented the company in many forms.
In this highly competitive environment, she is making a mark for herself. We hope to see her many more achievements and industry leader.
We wish her success as she makes a mark for herself as a successful business leader and entrepreneur.
Well said, Indeed!
Chalgenius salutes women entrepreneurs.
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Ms. Jasmeet Kaur
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