Passion and enthusiasm to do something led Mumbai-based woman entrepreneur to set up her own talent management company. Spare a few minutes to know more about her entrepreneurial journey….
When Aahuti moved to India after staying in London from 2008 to 2011, she assisted a television director. But soon she realized that working under someone was not a thing that she was comfortable with. While working in London she had gained some experience in digital management and talent management came to her automatically.
Launching Media Vantage
Media Vantage was launched in April 2011 and in the first three months it worked as a digital agency. After that it functioned as a talent management company and since then there has been no looking back for Aahuti. “The idea behind coming up with this creative set up was to create a story, an asset for the artists. From the very beginning, right from conceptualizing to planning strategies, I have managed to build this foundation brick by brick. Media Vantage has been an achievement, with no godfather, no investor but sheer belief and hard work,” Aahuti Mistry, CEO and founder of Media Vantage told chalgenius.com.
With a Bachelors degree in Journalism Aahuti did her specialisation in the field of Global Media and Communications from Coventry University, England. Her journey began as a creative director for an entertainment company. While she was working there, she routed her interests to digital marketing. Aahuti has always been passionate about dance, music and writing and believes that these three things add different colours to her life making it more beautiful and vivacious.
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An early knowledge on digital platform and social media
Aahuti forayed into digital media when social media was not at all popular. “Facebook was the sole social media platform but that too very few people were conversant with it. My knowledge in this field was far ahead others and this definitely helped me to understand that social media would be our future. I was able to convince people due to my knowledge and soon started building my network,” said Aahuti.
What is Media Vantage?
Media Vantage is a talent management company targeted to professionals working in the industry. The major services that are provided include artist management, brand collaborations, social media campaigns & influencer marketing and IP creation.
It not only provides superior services in management, but also provides support in every area of films, production, music, and digital marketing. It prides itself to be equal partners and custodians to talents as well as content makers by striving to minimize the duality between your dreams and the realm of reality – through your talent and strategy. Starting from 2-3 talents, it currently manages 20-25 talents.
The company works with a host of artists, musicians, directors, actors and sportspersons. She also plans to step into production of web-series and films by the coming year.
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