Taking advantage of the pandemic induced lockdown, two women from Bihar sensed a business opportunity and started a cloud kitchen business in Delhi. It has become an instant hit and they are raking Rs 4 lakhs per month. Want to read the full story? Just spare a few minutes.
Mother and Daughter-in-law
Two women from Patna Hiranyamayi Shivani and her daughter-in-law, Manjari Singh has been making their state proud by serving Bihari cuisine in Delhi. They run a start-up called Chhaunk in Delhi that serves cuisine from Bihar like champaran mutton among others.
Idea came during pandemic
During the second wave of the pandemic, Hiranyamayi says that the idea came during the Covid when she couldn’t make her annual trip to home to visit her relatives and friends. She soon realised that several others could be also facing the same issue.
“The pandemic induced lockdown also meant the natives could not visit home and enjoy the authentic Bihari cuisine, which is not easily available in Delhi. I love cooking and so I decided to offer traditional Bihari cuisine through a homemade business model, expecting that customers will feel closer to home. I shared the concept with Manjari, and she was liked it,” Hiranyamayi says.
Started Chhaunk in 2021
The 58-year-old says that Bihari cuisine is one of the most diverse cuisines in the world, which is exclusive to India. “The business would serve as a platform to showcase the food items and make it popular among the Bihari community living in Delhi as well as others,” she says.
In July 2021, Hiranyamayi started offering street food through her home-based cloud kitchen under the name ‘The Chhaunk’, which means ‘tadka’ or ‘tempering’.
“I use food recipes that have been inherited from my mother and use authentic spices and methods that have been passed down over generations,” she explains.
Prepares lip-smacking dishes
The duo offer a variety of food items, including staples such as dal, bhat, tarkari, roti and achar. “The community also consumes the traditional khichdi, which is made from rice broth and lentils seasoned in spices. The food is served with side dishes and is often a part of a mid-day meal during the weekend. We included all such items with traditional twists in the menu,” says Manjari.
The 35-year-old adds that they also offer all-time favourites like Litti Chokha. “Litti is made from sattu (roasted gram flour), and the latter is a mix of mashed potato, brinjal and tomatoes cooked together in traditional spices,” she adds.
They also serve snack items like Jhalmuri, Chura Matar, Bajka, Chura Badam, Dal Puri with Kheer, Sattu ki Kachori and Pulav.
“We also offer beverages like Sattu Sharbat, which is known to improve one’s appetite,” she says, adding that all the food items range between Rs 110 and Rs 445.
Manjari says that initially, they received 40 orders a day, which has now scaled up to 450. The startup earns Rs 4 lakh per month.
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