A senior HR professional who was making decent income and living a comfortable life quit her job for the upliftment of underprivileged women of the society. Just spare a few minutes to read the inspiring story of Jyotii Verma from Gurugram…
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Well-settled with high paying job
Jyotii Verma was well-settled in her life earning fat salary while working in a multinational company as an HR professional in Gurugram.
Moved by the plight of underprivileged women
But her heart was somewhere else. The pathetic condition of women living in slums made her upset. She spent hours thinking about the plight of women living in one of the filthiest locations in the city with no access to education and source of income.
Decided to dedicate her life
Rather than donating some money or getting engaged in charitable work, she decided to dedicate her life for the women considered to be the marginalised section of the society, “I spent sleepless nights thinking about the condition of women who had no access to education and were living a pitiable life. The absence of their source of income made them more vulnerable to domestic violence. I decided to work for them and devote my life for their well-being,” she told Chalgenius
Started Flora Fly in 2020
With an aim to work for these women, she quit her job and started Flora Fly in February 2020. Flora Fly is a social organisation that supports underprivileged women by creating their source of income. She started visiting slums across the country and spoke to the underprivileged women to understand about their issues and requirements. Being a woman, I strongly believe it is the ethical responsibility to support and uplift the women,” she added.
Making women self reliant through handicraft items
Soon, Jyotii was on her mission to arrange livelihood for the women who were facing severe difficulties in life, “We started with small scale business where we taught women in slums about various kinds of handicraft items. They readily agreed to join us as they also wanted to have source of income,” said the gutsy woman to chalgenius.
At present, the social entrepreneur has been successful in creating livelihood for over 200 women who are shaping up their future.
Taking handicraft items global
The team of Flora Fly has been working successfully with local artisans in Rajasthan and Haryana, “The women have now become skilled in making Indian handicrafts like block printed bed sheets, cushion covers, other handicrafts for the local and abroad customers,” she says.
She has been successful in showcasing the rich heritage of India through handicraft items across the globe.
Educating women in slums
Now Flora Fly is also focusing on slum dwellers female education and let them impart knowledge about the basic hygiene, “We are trying to create awareness through meetings to change their mindset and make them realize the importance of education and livelihood.”
Helping women to run small business
They are conducting classes with the help of experts in women hygiene in the various communities based in Gurugram and other parts of Haryana and Rajasthan.
Apart from this, Jyotii’s Flora Fly has created small business model for extremely needy families by opening grocery, cosmetic and others.
Chalgenius salutes women empowerment.
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Keywords: flora fly, chalgenius, Gurugram, underprivileged women, slum dwellers
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