Ankita Kumawat could have worked in a corporate ladder and lived in a posh apartment. But she chose the other way. Spare a few minutes to learn about her journey.
Journey of Ankita
After a post-graduation degree in Business Administration from the Indian Institute of Management (IIM) Calcutta in 2009, Ankita, 24, worked in companies till 2014 when she came back to her native village in Ajmer to take farming as the profession.
Her parents were government employees but started the dairy business after taking voluntary retirement. Kumawat felt it was her duty as the elder daughter to be at her father’s side and join the family business he started.
She left the corporate world
Leaving luxurious and comfortable corporate world for working full-time farmer is nothing short of an act of extreme self-believe and passion. Ankita is a first generation entrepreneur. She feels proud to be a business woman.
Initial struggles
At the beginning, Ankita had very little revenue even after several months and Ankita had to shed money from her own pocket. Never losing faith, she believed that to be a successful businessperson, one has to put at least 1,000 days of hard work. Her perseverance during those tough days worked for the best.
Ankita introduced organic dairy and the concept of home delivery of dairy products. She started selling organic vegetables, grains, flour, honey, spices, etc. All the products are home delivered and her business started to spread.
Key challenge for the business
She says making customers understand how her products are different from others was the key challenge. Rural customers did not understand or gave any importance to the taste of the milk or the hygiene of the cow when Ankita approached them.
According to Ankita, organic farming and dairy industries have enormous possibilities. As robust brands begin to associate themselves with agriculture and solar energy businesses, she says the future looks bright for youth coming into this profession.
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