A Bhopal based entrepreneur couple leverages technology to ensure high quality premium chocolates and boost contact-less sales amidst Covid-19 lockdown. His brand MoShik’s is the first homemade chocolate brand in India having both Trademark and ISO:QMS Certification at present.
Unsatisfied with the job
Mohit Kumar Jain, an IT professional in Bangalore was well settled but not satisfied working with an IT firm. He then decided to launch something of his own to get rid of mundane life in a metro city.
A chance trip changed his life
Jain told Chalgenius that once he went to Kodaikanal in Tamil Nadu with his wife Shikha Jain for a vacation where he saw people’s love for the local-made chocolates. With intrigued mind, he started asking chocolate makers there how to produce fine chocolates. He disliked the way those chocolates being made and kept without proper hygiene. This very fact prompted Jain to start his own business of homemade chocolates in his hometown Bhopal.
Started Moshik in 2013
He floated his company— MoShik’s Homemade Chocolates in December 2013 and after initial hiccups he got the order for New Year celebrations. But after this, Jain had to wait for 4-5 months to get more orders. It did not discourage Jain who then focused his energy on creating a USP for his products.
First homemade chocolate brand in India
Jain said he worked on the quality and branding of the products and tried his best to get the Trademark, GST, food licensing and ISO certification. His brand MoShik’s is the first homemade chocolate brand in India having both Trademark and ISO:QMS Certification at present.
Deal with e-commerce giant
The Jains had a golden moment when they struck a deal with e-commerce giant Snapdeal to sell their products. Jain said once they started the journey with Snapdeal, there was no looking back and currently the company has listed its products on over 65 e-commerce sites/mobile. He is also slated to launch a mobile app soon to get better traction in the market amidst Covid-19.
Catering to various clients
Jain said he caters to the demand of not only of the locals but the corporate clients too across the country. “Except Andaman & Nicobar, MoShik’s presence is in almost every major city of the country because of our digital initiatives like our own website,” Jain said.
He attributed hygiene and thorough checks of the products as the reasons behind the success of huge demand of MoShik’s homemade chocolates.
“We don’t use artificial enhancers and we only use fresh ingredients like pure coco to ensure solid quality of our offerings. That’s the USP of our products,” he says.
Over 10,000 plus flavours
When asked what makes MoShik’s chocolates so special, Jain replies that his offerings of 10,000 plus flavors in chocolates, over 300 flavors in Truffles and more than 5,000 plus packaging have catapulted his sales.
“Our turnover has reached the mark of around Rs 10 lakh and we are looking forward to further boost it,” he says.
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MoShik’s Homemade Chocolates
Keywords: MoShik, chocolates, India, Bhopal, Chalgenius
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