A couple from Kolkata has been not only trying to provide people with healthy food but also creating livelihood opportunities.Just spare a few minutes to appreciate his efforts..
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Working to make people healthy
Kolkata-based Sudip Chattopadhyay and his wife Ruth are on a mission of creating a big group of organic producers to promote organic farming and make people aware of consuming healthy food.
Chattopadhyay has successfully added 22 organic producers into his group which helps him secure organic products and sell them at affordable prices to the people.
“We are not only helping the farmers but we are uplifting their lives by focusing on the community development side. Forty percent of the income generated from the initiative goes to the community development purpose,” he told Chalgenius.
The duo is also trying to change the food habits of people by creating awareness to avoid consuming all purpose flour commonly known as Maida, refined sugar and refined oil.
Humble effort to solve food security problems
Sudip Chattopadhyay and his wife Ruth are avid travellers. They love to explore offbeat places and stay among rural life and consume local food. The couple often go out to venture in the silent but beautiful places in the country.
During one such trip, they realised that villagers were living a healthier life by consuming the organic and chemical free food items while the urbanites were getting prone to diseases because of adulterated food available in the market. Paushtik Life was founded as a result of extensive travels, travails, and good wishes across the length and breadth of the country and interacting with farmers, co-operatives, producer companies.
Part of Bhoomi Ka Project
He is also part of the ‘Bhoomi Ka’ project which is not only helping small and marginal farmers to increase their income but have also been providing safe and healthy food to people.
Bhoomi Ka Project was started in 2016 by Welthungerhilfe and its partner organizations like Development Research Communication and Services Centre (DRCSC) living farms, centre For World Solidarity and others in 2016.
Organic food being expensive is a myth
He says that it’s a general myth that organic food is costly. “It not at all much expensive when compared to the traditional farm products that use pesticides but organic food is good for health,” he told Chalgenius.
“One must have noticed that organic food products available at the shopping malls are expensive because of several factors. But in our model, we buy organic produce directly from the farmers with least profit margin and sell it directly to the customers at affordable prices. Our focus is to make organic products affordable by keeping low margin and make people lives healthy,” Chattopadhyay told Chalgenius.
Paushtik Life on a mission
Paushtik Life is on a mission to add value by farmer Empowerment and promote Community Supported Agricultural Model, “We are also doing awareness program on Urban Gardening in which we are trying to promote grow your own food initiative. We are also trying to increase awareness among mass about the need for food safety and promote indigenous and native variety of grains,” Ruth told Chalgenius.
It is a social initiative supported by Professors from IIT Kanpur, Jadavpur University, Corporates and Volunteers from different domains spread across the world.
Laurels coming in the way
In September 2019, Paushtik Life received award at International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), Hyderabad.
The competition was organized by UKIERI (UK-India Education & Research Initiative, UGC, Calcutta University, IME Kolkata on Germinate: An Agri-food Innovation Business Plan Competition for a Sustainable Future.
Over the last two years, Paushtik Life organized three Seminars, two Urban Gardening Awareness campaigns at schools and three Webinars with partner organizations.
Paushtik Life has also organized multiple Relief & Medical Camps in May and June 2020 with support from volunteer organizations at Amphan Cyclone affected villages in North and South 24 Parganas.
The future plans
He says that he wants to have more awareness campaigns at the schools and the colleges because students should be made aware about the benefits of organic food. He says that importance of organic food should be taught right from the school level to children so that the future becomes hale and hearty.
Get in touch
Keywords: Paushtik Life, organic food, covid-19, Chalgenius
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