Monalisha Borthakur, the founder of Manorama Foods, who lives at Guwahati in Assam is a foodie. She is always in look out for lip smacking dishes that satisfy her gastronomy without posing any side effect on her health. She, however, found that healthy and organic foods are in short supply in North East despite consumers being ready to spend money on them, “It all began when I was looking for brown rice. I found that the rice was not of good quality. Being a foodie, it forced me to think about it. I felt that it is the right of the people to get healthy food.”
The 33-year-old eventually decided to launch her start-up that would provide healthy food items in north east, “I used to consume brown rice earlier but it was not tasty enough. I was looking for options but was not getting quality brown rice. I felt that Assam being a rice producing state has enormous scope to produce variety of rice that is suitable for brown rice,” says the gusty woman.
Monalisha began her venture Manorama Foods and Agrotech in December 2019 and sold brown rice as her first product under the brand amby gold, “We work on a farm to table concept where we procure the paddy from the farmers with whom we have a tie-up and processing and packaging is done by us. We are present at Itanagar in Arunachal Pradesh, Shillong and Guwahati. We are also selling through Amazon and India Mart.”
Manorama Foods and Agrotech have been incubated at Assam Start-up, an initiative of the Assam government to promote start-ups.
Why Amby Gold?
The brown rice is not only tasty but it is totally healthy.
Founder, Manorama foods and agro tech (Guwahati)
Keywords: Brown rice, Amby gold, Manorama Foods and Agrotech, Guwahati, Arunachal Pradesh
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