Chalgenius today brings you an interesting story of Tej Pratap Yadav, son of former Bihar chief minister Lalu Prasad Yadav, who has entered into the business of making incense sticks. Want to know more about his new venture. Just spare a few minutes in reading the article.
Tej Pratap wades into entrepreneurship
RJD chief and former Bihar chief minister Lalu Prasad has got an entrepreneur in his family: his son Tej Pratap Yadav has got into the business of manufacturing incense sticks with the brand name ‘L&R’ (Lalu- Rabri).
Manufacturing unit in Danapur
Tej Pratap shared information about the incense sticks being marketed in Patna recently. A manufacturing unit has been set up in the Danapur based cattle shed of Lalu Prasad where a range of perfumed incense sticks are made with organic material such as flowers dumped outside temples. “Flowers offered in temples are collected and with the help of essential oils are converted into incense.
Organic incense sticks
The holding straws are not of bamboo but of coconut leaves without scented chemicals,” he said. The brand name of ‘LR’ is explained as an abbreviated form of ‘Longest and Rich.’ But party sources said it stands for ‘Lalu-Rabri’ (Tej Pratap’s parents). The incense sticks are interestingly named Krishna Leela Agarbatti, Barsana Agarbatti and Sewa Kunj Agarbatti.
Grabs eye-balls for eccentric ways
Tej Pratap has often drawn eyeballs for his eccentric ways, such as dressing and acting like Lord Krishna. “The owner often comes to the cowshed to monitor the production. The entire facility is under CCTV surveillance and Tej Pratap himself keeps an eye through his mobile phone,” said an employee at the Danapur unit. “We supply the incense sticks to retailers and stockists across the country.”
Supplied to retailers
The employee further stated that the incense sticks are being supplied to retailers across the country. “After the production of incense sticks, we supply it to retailers and stockists across the country,” he said.
A supporter of Tej Pratap remarked jocularly that the product could eventually challenge products sold in the name of yoga guru Ramdev.
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