A Delhi-based bootstrap startup has managed to record a whooping Rs. 2.5 crore turnover in just 1.5 years of its inception by selling home care products of excellent quality. Spare a few minutes to know more about it..
Under the brand name of Lyzene, Amass Hygiene Wash Care Products Pvt. Ltd. was established in 2019. It is a “Home Appliances accessories & additives” company. The company was started completely on personal finances than outside investments. Apart from catering to customers in Delhi it has spread out to all major cities of India with a dealer & distributor network of more than 1000. “Also we have started exporting to nearby countries of Nepal, Bangladesh, and Malaysia. We are also in talks with importers based in UAE and Dubai,” told Shiv Prakash Jaiswal, founder of Lyzene to chalgenius.com.
Lyzene has a wide range of products including liquid detergent, Washing machine cleaner, refrigerator disinfectant, AC coil cleaner, adhesive, washing machine cover, washing machine anti-vibration pad and several others. Also the company deals in many accessories and spare parts.
Most popular products
The two most sought-after products in this list are descale and liquid detergent. Lyzene advance liquid descale removes all types of lime scale, bacteria as well as acts as an excellent rust remover. It keeps the washing machine sanitized and addresses the hygiene issue as well. Lyzene Advanced Descale Powder is also very beneficial and available in 150 gram punches. The next popular product is the liquid detergent. This is pocket friendly, not harsh on the cloth, ensures the color and texture of the fabric, easy to use and has a good fragrance.
Getting Lyzene for your home is easy
Lyzene products can be bought online from Amazon and Flipkart. The company will start its e-commerce platform after Diwali. Currently the business model is mainly B2B but it will soon shift to B2C.
How is Lyzene different from others?
“We promise and provide best quality products at the most reasonable price. Unlike our competitors we do not spend on TV advertisements. We believe in the ‘word of mouth’ publicity mode and our publicity is based upon the quality of our products. We save on advertisements and spend on quality,” explained Jaiswal.
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