Mumbai Based Gowarranty has been offering a peace of mind to the consumers when it comes to the warranty of their products. Want to know more? Continue reading.
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Covid-19 implications on business
Work from home has become a new normal in the times of Covid-19 and it has also resulted in increase in electronic gadgets as they are being extensively used.
To encash this ‘never-seen’ opportunity, GoWarranty has rolled out extended warranty offers at reasonable prices to woo the customers and give them a ‘wow’ experience.
The founder and CEO of GoWarranty Sameer Shaikh, who founded this company in November 2019 in Mumbai, believes that customers in India seldom get proper services from electronic consumable manufacturers and they are often treated badly.
The origin and customer experience in India
Shaikh commands 17 years of experience in the customer services and he has worked with City Bank, JP Morgan Chase, Capital One. He says the standard of expectations that one gets from banks in Europe and America is completely different from India. “I thought why people in India can’t get this level of satisfaction. I wanted to give a ‘wow’ experience to our people. The customer are not valued, they don’t get support from the companies whose products they purchase from their hard earned money. India is one of the best markets in the world. Electronics and technology is a sector where people have invested heavily. Every household has at least 10-15 electronics which can be a laptop, ipad, mobile phones, TVs, refrigerators, ACs etc,” he told Chalgenius.
Post service happening in India
He says by default manufacturers give one year warranty on their products which means if anything happens to that product, the brand covers it. The post service for every electronic that is sold in India is not even acceptable because no one is bothered what is happening, customers have to suffer to get the services, Shaikh remarks.
He told Chalgenius that people prefer discounts in India and there is no solution of customer service. He says he decided to start a brand to help people in India irrespective of what they have bought which would cover from a smart watch to a toaster in the kitchen and from a TV, washing machine, an AC to a fridge. Shaikh says his company’s prices are very competitive and customers facing any kind of problem, they just need to call or text and GoWarranty would arrange a technician or even a replacement of the defunct product. He says the company has a complete ecosystem including a contact centre, operations, digital marketing team, pick-up and delivery guys etc. We cater to over 15,000 pin codes in the country, he claims.
“During the lockdown period, the usage of electronic gadgets has gone up because people are doing work from home. They are extensively using laptops, desktops, broadband, TVs, mobile phones among others. The more these gadgets are used, the higher the chances of getting defunct. Here, GoWarranty comes in handy which offers extended warranty at economical costs. We give guarantee to our customers that if their product is not repaired in 15 days, we would replace it with new. We are legally bound to cater to our words,” Shaikh told Chalgenius.
Keywords: Gowarranty, Covid 19, Chalgenius,
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