Google has announced that it is starting to gradually roll out ads in YouTube Shorts around the world. Spare a few minutes to know more about You tube shorts.
Months of experimentation
The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year. Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts.
Shoppable ads
The company says later this year, advertisers will be able to connect their product feed to their campaigns and make their video ads on YouTube Shorts more shoppable.
Google Ads vice president and general manager Jerry Dischler said that the ads roll out is an exciting milestone for advertisers and also a key step in the company’s road to developing a long-term YouTube Shorts monetization solution for creators.
Mind Boggling reach
YouTube Shorts is generating 30 billion views per day, which is four times more than last year, the company says. Now that the platform isn’t totally brand new and racks up a significant amount of views, the new advertising initiative will help YouTube get its ad revenue up while also eventually competing with the monetization opportunities offered by other platforms, like TikTok.
You tube shorts fund
YouTube launched its $100 million creator fund for Shorts last year. As part of the program, YouTube invites thousands of eligible creators to claim a payment ranging anywhere from $100 to $10,000 based on viewership and engagement with their Shorts videos. To qualify, creators must produce original content — not videos that were re-uploaded from other channels or those with watermarks from other social services. Creators also need to be 13 or older in the U.S., or the age of majority in other countries and regions to qualify for the fund.
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