Women Empowerment

Flora Fly lights the faces of women artisans by selling their products during Diwali

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Jyoti Verma, an HR Professional quit her job to work for the women artisans who find it difficult to market their products. She has managed to bring smiles on the faces of over a hundred women artisans. Spare a few minutes to praise her wonderful initiative for women artisans……

The Introduction

Jyoti Verma conceived the concept of starting “Flora Fly” after meeting a lady, who was an expert in jewellery making and handicrafts, at a seminar in Delhi.
Despite being extremely skilful the lady could not venture out to sell her products due to family restrictions. “The lady was not alone and there were many others who were similarly talented and I thought of marketing their products. The process would help these women to become financially stable. In India women are dis-empowered and generally handed a bad deal,” told Verma to Chalgenius.

Professional Background

Jyoti Verma has an MBA degree and was working successfully as an HR professional in a multi-national company. She is also associated with some NGOs and conduct seminars on women empowerment and heath from time to time.

What is the concept?

Flora Fly envisions helping women to become self-sustainable and in turn help in bridging the gender gap and building their own identity. “We want to create wings for women to fly and become independent,” added Verma. Her motto is to build women entrepreneurs, help them to start business and thus uplift the society on the whole. “We have lots of artisans who are good in handicraft but due to lack of opportunity they are unable to get the platform. We aim at providing them the requisite platform and make them financial independent,” she added.

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Business Model

The company works with 100 local artisans. Its work involves buying raw materials to preparing finished products and finally marketing those. It works closely with some NGOs who in turn rope in the local artisans. The company sets up stalls to sell the products. The products that are marketed are namely bedsheets and pillow covers, jewellery, handicrafts, jewellery box, crockery and a host of pottery items.

Recent success story

It was a happy Diwali for all the women artisans whose products were sold by Flora Fly during the festival. Stalls were set up in many areas of Gurugram and the products saw a huge demand among the people of Delhi and Haryana. The huge sale brought smiles to several families located in remote areas of the country.

Future plans

It plans to go online within a year. Currently it is working in the offline mode. It started operating from Delhi and within a few months it has expanded outside the Capital by setting up a branch in Bangalore.

Need of an hour

Fund is the need of the hour and the company has already approached some investors. “Unless we get some financial assistance it is very difficult to go ahead with our expansion plan,” said Verma.

Keywords: Start-up, Chalgenius, Flora Fly, goals, Diwali, artisans, entrepreneurship
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