The business sector has been reeling under the impact of the three-week lockdown but some have also gained immensely. One among them is online learning platforms like myELSA. Want to know how?. Just read the article.
myELSA teaches English to vernacular students
Kolkata-based start-up Creamson Intelli Pvt Ltd that runs learning app myELSA has been a big gainer during the coronavirus outbreak. The start-up through its app myELSA uses audio-visual media and games to familiarise users with the English language. Cremson Intelli is being run by Sanjoy Paul and Indranil Chakraborty since May, 2018.
How myELSA works?
The communication module has story-based learning components with CEFR (Common European Framework of Reference for languages) guided assessments. It is based on four major skills including hearing, speaking and reading, and focuses on grammar and vocabulary.
The app has integrated modules for students between classes 5 and 12. The app is available on Google Play Store for free. myELSA follows the school syllabi mapped by the CBSE, ICSE and State boards.
Coronavirus outbreak proves to a profitable affair
According to Sanjoy, the traction has increased drastically since last month as the coronavirus began to spread its tentacles, “We run on subscription model but now we are offering free platform for both teachers and students. We have made it an aggregator platform and have been witnessing 66 percent increase in users since mid-March. We were handling 10-12 queries per month earlier which has now swelled to 5-6 per day. Teachers and students are now using the platform because of the restrictions on the movement.
“We are inviting teachers from tier 2 and tier 3 cities to access our platform for free. We have users from remote districts of Bankura and Purulia that shows that people living there also know about online platforms. Teachers can teach any subject but English is our main focus.”
“The aim is train the students in English from vernacular background, particularly Bengali so that they can also avail jobs and other opportunities available for others. Our app has been already used by over 1 lakh people so far,” he added.
The myELSA communication module can also be used, among others, by those taking competitive exams such as TOEFL, SAT, GRE and GMAT. The start-up has been incubated at Neotec Hub by Ambuja Neotia group.
myELSA subscription model
The app brings teachers onboard and shares the content with them. The teachers use the platform to teach their students and charge from them. myELSA takes a cut from the fees paid to the teachers by students. Their subscription ranges from Rs 50, 100 to Rs 250 depending upon the curriculum and classes of which it shares 50 percent with the teachers.
Happy but sceptical
The founders are happy with the increase in demand but they don’t know whether it would translate into permanent users, “People are coming to our platform because it is free now but we are not sure whether it would translate into subscribers. It all depends upon the economy. If the market condition is not good, people would hesitate to spend even for online learning platforms,” said Indranil.
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Keywords: MyELSA, online learning, Coronavirus, Kolkata, lockdown
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