At a time when fake news leading to mob lynching was hitting newspaper headlines frequently, two brothers from Indore, Dushyant and Pallav Sethiya came up with a start-up to check it with Artificial Intelligence (AI).
Citispotter, with an office in Cambridge (UK) and Indore (India) is developing AI solutions to offer content analysis to optimize business decisions, eliminating misinformation, hate speech and fake news from the content.
“The speed with which the misinformation, hate speech, and fake news are being spread through various channels is threatening. It is hard to distinguish the right from the wrong,” said Dushyant.
The software devised by them uses emotive analysis to track positivity and negativity of news as well as detect how biased it is, he added.
Citispotter helps organisations to analyse conversations, reviews, comments and other content across digital platforms. Along with this, it detects hate speech, fake news patterns and spamming IPs to bring credibility to the content.
This venture of Dushyant, alumnus of Leeds and Cambridge University and Pallav, who studied at the Cranfield University, have already earned a huge applaud as it bagged pre-seed grant from Cranfield University, winning IIT Kharagpur Empresario 2020 award, winning Investor Day competition of Cranfield University and endorsement from Department for International Trade, UK and shortlisted in Cofinitive 21 Top Cambridge Start-ups list.
Along with detecting misinformation, hate speech and fake news, it offers automated content scoring for instantly checking reliability of the content and social media intelligence to analyse conversation and content across digital platforms.
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