Bengaluru-based Ramya Ravi, started donne biryani (served in a leaf pouch), which her grandmother used to make in 2020 and now she is doing a business of Rs 10 crore. Spare a few minutes to know more about it.
Biryani with nostalgia
Ramya and her sister Shweta, who is also actively involved in the business, say that their grandmother’s donne biryani evokes nostalgia. “We wanted to find a way to take that same taste, which we have grown up with, to everyone else,” she says.
“I have always been inclined towards working in the hospitality sector. My father is involved in running several hotels and restaurants, and I grew up wanting to be like him. I have always felt that the kind of satisfaction and happiness that good food gives you is unparalleled.”
14 clouds kitchen
This idea served as the genesis of RNR Donne biryani. Having started in a 200 sqft cloud kitchen with an initial investment of Rs 5 lakh, the brand has grown to 14 cloud kitchens and a stand-alone restaurant in Bengaluru today.
Ramya explains that even the rice used in its preparation is unique. “We use short-grain rice, which is called Jeeraga Samba rice. The green colour comes from some of the ingredients that go into the making.”
She adds, “While the donne biryani is available in Bengaluru, I always wondered why it wasn’t as popular as the other types.” And so, the sisters set out to make donne biryani a household name.
“A lot of it has to do with the marketing that some of the other biryanis have received. We intend to do the same with ours. We are sure that the taste and flavour that this dish is packed with will resonate with people,” she adds.
Food-centric
While the sisters always had the idea of doing something food-centric, the time they got during the lockdown helped them firm up their plans. “The lockdown gave us a lot of time to ponder over our ideas and strengthen them. We understood how uncertain things were for the hospitality sector, but we saw strength in our idea. The donne biryani sector is unorganised and that is where we saw a business opportunity,” says Shweta.
She adds, “We worked on building trust with our customers. We ensured that we followed all quality control standards and provided only the most hygienic food. We even worked on our packaging. We launched our first cloud kitchen as an experiment. We are thrilled it paid off so well.”
Ramya notes, “Our idea was to give our customer an unforgettable experience. For this, we spent a long time ideating about how we should send the biryani to them.”
More food on menu
Along with the biryani, which is the star, a drumstick chilly starter and the chicken ghee roast are also very popular amongst customers. One should be ready to spend upwards of Rs 190 for the vegetarian biryani and upwards of Rs 250 for the non-vegetarian option Since its inception, the company has clocked a revenue of Rs 10 crore, the sisters say, and is poised to continue on this growth trajectory.
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