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ASSOCHAM makes a laudable initiative for promoting start-ups in non-metro cities

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The ASSOCHAM Startup Launchpad has been working with a noble initiative to encourage start-ups and create partnership that is beneficial to both the stakeholders. 

Startup Elevator Pitch has already covered 12 non-metro cities across the country and has selected 36 start-ups with three being chosen from each city, “It is very necessary to create awareness about start-ups and media can play a major role along with the chambers. The government and funding agencies are very keen to invest in start-ups.  There are no dearth of ideas and entrepreneurship in India and our aim is to bring the start-ups to light and create opportunities for them,” said G.S Singhvi, Jury member during the last leg of the ASSOCHAM event in Guwahati. 

Around 22 start-ups pitched at Guwahati and three were selected for the finale to be held in March this year. He further said, that two-tier cities were selected to bring the eco-system to them and help them to grow, “ASSOCHAM is acting as a facilitator. The profile of these 36 start-ups would be sent to banks, mutual funds, venture capitalists and even to members of ASSOCHAM so that the start-ups and industrialists can interact with each other and do business,” he added.

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Starting from September 2019, the ASSOCHAM event has been conducted in twelve cities, Jaipur, Pune, Lucknow, Chandigarh, Jammu, Goa, Raipur, Indore, Kochi, Vizag, Dehradun and Guwahati. The jury members included eminent personalities from different walks of life. The evaluation was kept transparent. The start-ups were given the opportunity to select the cities to pitch.  The finales would be held in March in Delhi. 

Contact
G.S. Singhvi
Jury member, ASSOCHAM Startup Launchpad
gssinghvi@gmail.com

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