The pandemic has brought several changes in our lives. It has made online shopping everyone’s best friend. People are even buying dresses online.
But when it comes to online shopping, two problems are commonplace — the fit and quality. Spare a few minutes to find how a youth has turned it into a business opportunity.
Boutique on Wheels
It would be really nice if people can get the best of both worlds, the comfort of online shopping with the experience of visiting a physical store? For Chennai residents, this is a new reality thanks to Pikbig, a boutique on wheels that brings a variety of fashion choices to one’s doorstep.
The fashion store caters to women and has Indian as well as western wear, including kurtis, t-shirts, sarees, gowns and dresses.
After running a successful brick and mortar store in Chennai and a website, founder Karthick G wanted to explore a new avenue. Wanting to establish “a Swiggy-like platform for fashion”, the 32-year-old thought of a boutique on wheels.
He says that if food can be delivered at a doorstep, clothes can also be done, “The problem with online shopping is that while a product may look attractive, we aren’t sure of the quality. I thought that having the ability to check the quality and size of the product, and having it delivered to your doorstep would be the best solution,” says Karthick.
Fashion at your doorstep
This boutique on wheels was officially launched in Chennai in October this year, “We started by taking permission from apartments and would take our bus there. Slowly, people started noticing us and contacting us. Our idea is to go on an appointment basis. When people call us, they tell us the kind of collection they want, and we carry clothes accordingly. Now, we mostly move on appointments only,” explains Karthick.
The bus has an area of 100 square feet and the capacity to store 300 sarees or dresses at a time, of which 150 can be on display). It also has a trial room.
Karthick, who is an MBA graduate, explains, “After finishing my MBA in HR & Marketing in 2012, I worked in two-three companies, but my interest was always in fashion. Around four years ago, when businesses were booming on WhatsApp and Facebook, I had started a small business.”
“I would buy clothes from wholesalers in Mumbai and Surat and sell it to people in Chennai. I built a good customer base, but as many people started doing it, the orders started getting diluted,” he adds.
That was when the entrepreneur thought of starting an organised platform for people to order clothes.
He is running his business successfully with his innovative idea of reaching to the people’s doorstep.
If he can do it, you can also do it. What’s stopping you? Share your comment in the comment section below and Chalgenius is always there to provide all kind of support to you. Be free to call us @8910430165
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