thepickmart.com is an umbrella platform that incorporates both B2B and B2C models. It brings self-made ravishing fashion designs to the apparel industry and virtual reality shopping store where one can find every product of daily necessity. Customers get everything at a guaranteed lower price than anywhere, online or offline.
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Business roots
Mr. Nishit Purswani, The Founder & Curator of Pick Mart Technologies Pvt Ltd; hails from a middle-class business family.
“Since childhood, I witnessed the whole cycle of how the product reaches from manufacturer to stockist to distributor to retailer to customers,” exclaimed Mr. Purswani. “I wish to amend this cycle as it makes the end product two to four times costlier by the time the end product reaches the prospective buyer.”
The Pickmart comes as a boon to the common masses. It substantially reduces the cost as the company directly sells its self-designed apparel to the customers.
Journey of Idea to Startup
26 years old, Mr. Nishit Purswani hails from Madhya Pradesh. During his M.B.A. at MATS Institute of Management and Entrepreneurship, first B School of Jain Group, for the first time in 2021 discussed the idea of his startup with his Professor and present co-founder, Mr. Prakash Nimbalkar.
“I was on congenial terms with my faculty, Mr. Prakash Nimbalkar. I put forth this idea, and he agreed, and the consensus was reached to develop the same,” shared with the Chalgenius media team. And in February 2022, he went ahead and incorporated the company.
Revolution in Apparel Industry
thepickmart.com has come up with its own fashion brand for women. It has outsourced categories like ethnic wear, long dresses, two-piece outfits, tops, and lingerie.
“The specialty that makes The Pickmart different and unique from other business outlets is that we have a designated fashion team from handpicking quality fabric to designing the apparel. Moreover, we provide the product directly from our creation houses to the hands of customers. This makes it really cheaper than other platforms’ quoted prices,” said Mr. Purswani.
The company opened its first retail outlet, ‘Two Hearts’ in Bengaluru. Two Hearts is enriched with customizing clothes based on emotions and relationships.
VR TRIAL BOX
Virtual Reality trail box is the first of its kind trial room in the world of E-commerce platforms.
“When you go to the shopping mall, you select dresses and try them to assess whether the dress looks good over us or not. But, online clothing websites take this liberty away from the customers. Here is where The Pickmart strives to bring you a Virtual Reality trial box.”
The Pickmart has collaborated with companies who have pioneered in robotics and are currently developing a VR Trial box using Low-Code Technology.
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An Umbrella Platform
Pick Mart is an umbrella platform incorporating B2B and b2C models. The company is not only just limited to the apparel industry. It plans to develop Pickmart as a virtual reality shopping mall where every necessity of daily life can be assessed. Pick Mart’s primary focus remains to enhance the consumer experience, accessibility and cutting down costs.
“Nobody has ever launched such a comprehensive platform to date. After thorough research of two years, Pick Mart will be delivered near about 29000 pin codes across the country. We focus on Gen Z and produce quality products at surprisingly low costs. Start Shopping! Start Experiencing!”
-Message by The founder, The Pick Mart
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