A former journalist based out of Lucknow has developed a mobile app— LAADLI to help women in distress. She has been in talks with a few state governments to get some patronage and have her solution get implemented by them. Just spare a few minutes in reading the article and appreciating her wonderful efforts……
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Emergency response platform
Lucknow-based Snigdhaa Ritesh has developed an integrated computer and mobile aided emergency response platform called LAADLI to ensure women safety. The mobile app is designed to enable women in distress to send SOS messages to police to seek help in emergency situations.
How did it begin?
Snigdhaa runs a social start-up and is a former journalist with 15 years of experience in the industry. She started working on LAADLI in 2014 and developed a comprehensive tech solution within three years before approaching the Uttar Pradesh government for its adoption.
She has been in talks with a few state governments to get some patronage and have her solution get implemented by them.
Championing women cause
She has stood for women safety issues and has proactively advocated women empowerment issues. “To address women safety issues and curb crime against women, I have developed an innovative tech solution for women helpline after four years of thorough research and consultations with various stakeholders,” she told Chalgenius.
LAADLI has received accolades from Niti Aayog’s CEO Amitabh Kant and it appeared in Top-100 select social startups invited to Prime Minister Narendra Modi’s program at Vigyan Bhawan in New Delhi.
The 3-Way Emergency Response Support System (ERSS) makes LAADLI unique as it ensures only genuine distressing messages get forwarded to the police control room for initiating action to save women in trouble.
It cuts down Police response time to five minutes ensuring instant help for victims as the app sends exact Geo-location to Police. The victim doesn’t need to call the women helpline; she just needs to shake her mobile.
Mobile shakes and crimes-types reported on apps help the government and Police agencies to get real-time insights of crime against women data analytics pan state.
State Governments can easily identify ‘Dark Spots’ and take corrective measures via Crime-Data Analytics like ensuring functioning/installation of CCTVs, increasing means of commutations, women check posts, anti-romeo squads, providing sufficient streetlights; thereby reducing the overall crime rate against women.
Cutting edge tech tools
The woman entrepreneur says that LAADLI uses the latest technologies like Big Data, Artificial Intelligence and IoT. It will ensure the safety of women populace and help the state governments to identify ‘Dark Spots’ and take corrective measures via Crime-Data Analytics and ERSS (call, sms, email + pic with Geolocation). It can reduce the overall crime rate against women by 15% to 45% in the first year of inception in different geographies.
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Keywords: Ladli, Snigdhaa ritesh, women safety, Watermelons, Chalgenius, Lucknow, Uttar Pradesh
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