A start-up from Hisar is offering new livelihood opportunities to ex army men through watermelons

A 60 year-old entrepreneur has been dreaming big to provide jobs to unemployed youth and former soldiers through watermelons in Hisar off Haryana. Really inspiring concept! Just spare a few minutes to appreciate his efforts…

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The journey

Sixty- year-old retired corporate professional Jitendra kaushik is trying to do something different to become a job provider to unemployed youth and ex-servicemen in Haryana.
Kaushik has been involved in watermelon cultivation in Hisar. An experiment which started on one acre land has now expanded to over eight acres in Hisar.

The professional life

He has worked extensively in the US, Europe, the Middle East and the South Asia. After retiring from the job he thought of doing farming.

The guidance

Kaushik has guided a couple of other farmers in the locality as well who are making profit in watermelon cultivation.
Since, watermelon juice is not easily available the market, Kaushik thought of venturing into making frozen watermelon juice.

Few brands sell watermelon juice

“A very few brands sell watermelon juice in the market. This reason prompted me to get into making frozen juice. Since there is a considerable profit in selling frozen juice, it further boosted my confidence in doing this,” he told Chalgenius.
In the beginning, he started making residue-free juice which involves mixing of preservatives for longevity of the juice. But he did not want to add preservatives in the fresh juice.

The idea

He says he got the idea of making frozen juice which comes with a longer shelf life and is preservative-free. Initially, he sold 100 litres of frozen juice without giving it any formal brand name at the shops, marts and groceries stores just in May this year. He received good response.

How does it work?

The process involves making watermelon juice by cold press juicers and then putting it in the chillers which reduces the temperature. Once, the frozen bricks of juice is ready they are finally kept in the freezers for the sale. People who intend to sell it can get the product transferred by freezer vans or small ice boxes to their outlets.

Profit of Rs 15-20K

Kaushik has figured out that a person can make profit of Rs 15,000-20,000 by selling 50 litres of frozen watermelon juice.

Trying to rope in NGOs

“I want to make unemployed youth and ex-servicemen to enable them earn a respectable livelihood,” he says, adding that talks are going on with a few NGOs to identify jobless youth who can venture into this business and start selling frozen juice under Ras Bahar brand.

Get in touch

Jitendra Kaushik
Keywords: Watermelons, Chalgenius, army men, Hisar, farmers, youths, Haryana.
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